ELLIN.
GUANGZHOU / CHINA MARKETING · CLIENT MANAGEMENT

A marketing mind with a client-first instinct.

Hi, I’m
Ellin.

Portrait of Ellin
ELLIN / 2026 ACCOUNT EXECUTIVE

I turn briefs into clear strategies, coordinated action, and measurable momentum across digital and cross-border campaigns.

↓ Scroll to explore
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01ABOUT

Marketing is where
people, culture and
business meet.

I am a marketing and client management professional with experience in digital marketing, campaign execution and project coordination. My work sits between the client brief and the final detail: shaping communication, keeping teams aligned, and looking for the next useful improvement.

Across beauty, FMCG, healthcare, consumer electronics and lifestyle projects, I have learned to move comfortably between research, content, creators, reporting and relationships.

FOCUS AREAS Digital marketing · Campaign execution · Client communication · Influencer marketing · Cross-functional collaboration
02EXPERIENCE
JUN 2025 — NOW

Account Executive

Guangzhou Buma Network Co., Ltd.

  • Managed client accounts and end-to-end marketing projects, from requirement analysis and proposals to execution coordination and reporting.
  • Executed Xiaohongshu and Douyin campaigns across beauty, FMCG, healthcare, consumer electronics and lifestyle sectors.
  • Led Korean healthcare projects through Xiaohongshu operations and influencer partnerships, generating 100+ monthly customer inquiries for dermatology clinics.
CURRENT ROLE
APR 2024 — JUN 2024

Client Management Intern

Guangzhou Tianbo Advertising Co., Ltd.

  • Conducted market research and competitor analysis; supported campaign planning, execution coordination and performance reviews.
APR 2021 — JUL 2021

Marketing Operations Intern

Zhuhai Weiyin Creative Information Technology Co., Ltd.

  • Conducted customer research and supported partnerships with 10+ local businesses, while improving customer engagement through operational support.
03SELECTED WORK

From insight
to impact.

A few signals from the projects that shaped how I work.

MONTHLY INQUIRIES 01
0+

Generated for Korean dermatology clinics through content operations and influencer partnerships.

SECTORS COVERED 02
0
BeautyFMCG HealthcareElectronics Lifestyle
LOCAL BUSINESS PARTNERS 03
0+

Partnerships supported through customer research and business development.

01

KACO / CAMPAIGN

Performance-led content that went beyond KPI targets.

CPM · CPC · CPE · Viral content rate

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02

HEALTHCARE / CROSS-BORDER

Connecting Korean dermatology clinics with new conversations.

Xiaohongshu operations · Influencer partnerships · 100+ monthly inquiries

↗
03

L'ORÉAL / BUSINESS COMPETITION

A consumer insight turned into a team-led business proposal.

Consumer research · Marketing strategy · Project leadership

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04CAPABILITIES
01

Client communication

02

Marketing strategy

03

Campaign execution

04

Influencer marketing

05

Market research

06

Project coordination

TOOLS & LANGUAGES Microsoft Office · Xmind · Adobe Premiere · English (CET-6 / IELTS)
05CONTACT

Let’s make something clear, useful and memorable.

mayilinmolly
@163.com

Open to conversations about marketing, client management and international teams. GUANGZHOU / CHINA